You only get one chance to make a first impression, and for retail stores, that chance comes and goes before the customer even walks through the door.
First impressions are won or lost with storefront design. If you want to get customers through the door, and do so happily, your storefront needs to make an unforgettable impression.
But capturing the attention of customers is only part of what a good storefront does. It also communicates your unique brand and lets customers know what you’re about and what they should expect.
Here are four things to think about when designing a storefront that gets the job done.
You can’t make a good first impression if you never make an impression to begin with. From innovative display technologies to custom lighting solutions, there are countless strategies to get your store noticed by passersby. But with countless options comes countless ways to go wrong, which brings us to our next tip.
HALF OFF!!! LAST CHANCE!!! HURRY IN!!!
Sure, that’s one way to get noticed. But is it the right way? Well-designed storefronts are friendly and welcoming, not aggressive. No one wants to be yelled at as they walk in. Instead, craft your messaging to make your customer smile and think, “Hey, that place looks cool. Let’s check it out.”
You should definitely showcase your products in your window displays. But don’t play your ace just yet. Use your storefront to pique interest, but save your “wow” pieces for inside. You’ve intrigued your customer, and now you have to pay it off when they walk in. If you do so, you’ll form an immediate connection.
Your storefront never clocks out or goes on vacation. It’s always there, reinforcing your brand—or weakening it. Be sure that it’s consistent with all of your other branding efforts. Customers have very likely already checked out your online presence, so your storefront should feel familiar. If it looks nothing like your online image, it will create a disconnect that dilutes your brand recognition.
Nutis provides full-service solutions that help businesses elevate their visual impact and customer engagement. Our storefront designers are highly experienced in crafting creative solutions that can be customized to fit any need and any space. Click here to learn more.