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Color Fills In The Blanks At Nationwide Children’s Hospital

Colors can often impact how you’re feeling. When they’re muted or soft, it can leave you feeling calm or relaxed. When they’re bright and lively, it can lift your spirits. Depending on your goal, colors can help dictate how your customers will feel when they enter your space or encounter your brand.

Nationwide Children’s Hospital wanted the colors in their environment to reflect who they serve: children. Their vision was to have an atmosphere that was inviting and unlike the traditional hospital setting. Incorporating vibrant, bright colors could transform the space into a home away from home for patients and their family members.

Before the painting and installations, the walls were uniform. There wasn’t much differentiation in the atmosphere from wing to wing and it the graphics and colors didn’t take advantage of the vast space available.

Our plan was to design hundreds of custom graphics to display throughout the highly populated areas of the hospital. These specialized graphics were created and installed quickly throughout the installation process. We paid close attention to detail to ensure graphics and figures were as special as the patients who would see them.

The end result was warm, inviting colors projecting off of the walls and illuminating the space, creating a whimsical and welcoming environment for all who enter. The installations could transport kids to another world—if only for a moment, and help them feel like a kid again.

Interested in seeing how Nutis can color your world? Contact us at https://nutis.com.

 

 

By | 2019-01-16T12:05:09-05:00 January 16th, 2019|blog|

Here’s How Our Holiday Displays Put Santa’s Workshop to Shame

It’s the age-old debate that has divided households and come between friendships for decades: when is the appropriate time to start listening to Christmas music? Is November too early? Should you wait until after Thanksgiving? At Nutis, the Jingle Bells start much earlier, like mid-summer earlier. Talk about Christmas in July!

Producing large-scale, elaborate holiday displays can take several months to perfect and execute. There are many steps to the production process, which is why we start so early.

Clients generally reach out to us with their vision for their holiday display. Our best advice to clients? Provide us with as many details as possible! This way we know we’re capturing what they’re envisioning. In this stage, we grasp what the client is looking for and how we can physically make it a reality.

Once we know what the final product is going to be, we provide prototypes of the design. This is where we also play around with which materials and substrates we’ll use in the displays. If a client is local, we meet with them in person so they can physically experience the samples of each material. When a client isn’t local, we ship them samples and discuss the options over the phone so they can still experience the materials before they make a decision.

An important part of our process is how we provide clients with a tangible example of what we’re creating. We utilize digital proofs and physical prototypes to make the reality of their display come to life on a smaller scale before we enter into the mass production stage.

With this many steps in the approval process, there can be a lot of back-and-forth, which is why we encourage so much lead-time. We really want to capture our client’s vision before the holiday season hits.

If you feel like you’re behind the curve in reaching out for help with your holiday display, don’t fret. Just the other day, we had a client who needed Christmas trees produced for five different locations. In a matter of a few hours, we engineered a solution to meet their needs.

In addition to creating these displays with a variety of techniques–3-D printing, foam sculpting, molding, laser cutting, and printing–we have the ability to fully install the entire project. You might call it a Christmas miracle; we just call it our day job.

 

 

By | 2018-12-19T10:19:07-05:00 December 19th, 2018|blog|

A Good Sign: How to Make Your Product Stand Out

Whether you’re trying to get people inside your store, promote a sale, or advertise a new product, you need to capture your audience’s attention. You may think that your product is good enough to do all the talking. But with a seemingly unlimited number of brands vying for limited amount of attention, you’ll need to do more than let the product speak for itself. A good sign is a great way to help you cut through the clutter and differentiate your product from the competition.

Colors & Textures

While you don’t want to distract your audience from the message, a bold color or unique texture can help your sign stand out. Materials like wood, metal, and acrylic make great textures for signs. Just be sure you don’t overdo it with a haphazard mix of colors and textures.

Shapes & Lighting

Your sign doesn’t have to be a square. Make your sign less boring and more interesting by thinking outside the box. Bonus points if it’s 3D. And adding lighting is a surefire way to ensure no one will miss your sign.

Location & Size

The location and size of your sign is crucial to people seeing it and paying attention to it. If it’s too low or too high, people may not see it. If it’s too small, people may not notice, and if it’s too big, people may be annoyed.

Do you need help creating a sign that checks all the boxes? Nutis is your partner in creating signage where the medium is as strong as the message. With nearly 70 years of experience, Nutis provides full-service print, point-of-purchase, and visual merchandising solutions. Click here to learn more or contact us.

By | 2018-10-02T15:56:16-05:00 October 5th, 2018|blog|

Is Your Storefront Working for You or Against You?

You only get one chance to make a first impression, and for retail stores, that chance comes and goes before the customer even walks through the door.

First impressions are won or lost with storefront design. If you want to get customers through the door, and do so happily, your storefront needs to make an unforgettable impression.

But capturing the attention of customers is only part of what a good storefront does. It also communicates your unique brand and lets customers know what you’re about and what they should expect.

Here are four things to think about when designing a storefront that gets the job done.

Be Seen

You can’t make a good first impression if you never make an impression to begin with. From innovative display technologies to custom lighting solutions, there are countless strategies to get your store noticed by passersby. But with countless options comes countless ways to go wrong, which brings us to our next tip.

Be Welcoming

HALF OFF!!! LAST CHANCE!!! HURRY IN!!!

Sure, that’s one way to get noticed. But is it the right way? Well-designed storefronts are friendly and welcoming, not aggressive. No one wants to be yelled at as they walk in. Instead, craft your messaging to make your customer smile and think, “Hey, that place looks cool. Let’s check it out.”

Be Intriguing

You should definitely showcase your products in your window displays. But don’t play your ace just yet. Use your storefront to pique interest, but save your “wow” pieces for inside. You’ve intrigued your customer, and now you have to pay it off when they walk in. If you do so, you’ll form an immediate connection.

Be Consistent

Your storefront never clocks out or goes on vacation. It’s always there, reinforcing your brand—or weakening it. Be sure that it’s consistent with all of your other branding efforts. Customers have very likely already checked out your online presence, so your storefront should feel familiar. If it looks nothing like your online image, it will create a disconnect that dilutes your brand recognition.

Nutis provides full-service solutions that help businesses elevate their visual impact and customer engagement. Our storefront designers are highly experienced in crafting creative solutions that can be customized to fit any need and any space. Click here to learn more.

By | 2018-08-31T11:46:26-05:00 September 3rd, 2018|blog|

New Video: The Nutis Core Philosophy

The heart of Nutis lies within four generations of innovation and exemplary customer service, which has brought the company to the global scale that it is today. The backbone of Nutis is people who go above and beyond each day creating displays and storefronts in the company’s production facilities.

We decided to capture the Nutis story on video.

Along with interviews from Sam Nutis and Joey Nutis, David George, the Chief Financial Officer, talks about what makes Nutis Visual Communications a special place. “The transactions with individuals at every level, with our employees, suppliers and our customers is second to none. We believe strongly that we’d much rather transact with friends and others believe this also.”

In addition to the three interviews, we captured Nutis associates working on projects at our production facility, to showcase what happens at Nutis’ headquarters on a typical business day.

We hope you enjoy the video!

By | 2016-10-30T19:56:01-05:00 October 30th, 2016|blog|

Printing on Plastic – A Global Retail Impact

Have you ever walked through your local mall and wondered how each store has beautiful displays inside and outside? That’s the work of high-quality plastic printing, which Nutis Visual Communications Group has perfected over the past half-century. And it’s not only in the United States, but all over the world and in different languages as well.

Flexibility in plastic printing is what really sets the Nutis Visual Communications Group apart from competitors in the visual communications industry. The plastic printing capabilities at Nutis covers three different areas — screen printing, UV lithography and digital printing.

“With our capabilities with screen, UV litho and digital, there are very few plastics that we can’t print on, finish and die cut,” said Ira Nutis, the Owner/CEO at Nutis.

Nutis Visual Communications Group can screen print any plastic from 10 to 60 point styrene, UV litho print 10 to 30 point styrene and digitally print from 10 to 60 point styrene.

The different styrene points means that the Nutis Visual Communications Group can make extremely large plastic displays and scale for the client’s needs. When a brand turns to Nutis, they have all of their printing capabilities under one roof, which means not having to worry about dealing with multiple vendors.

“Basically, what it does for us is offer the most economical way for our customers to print their promotional displays,” Ira Nutis said. “We have three different ways to print on the same material for our customers depending on the quantity, the size and the look.”

Not only does each plastic printing method allows Nutis Visual Communications Group to offer the most cost effective product, but also it allows them to scale the process to meet the quantitative needs of any customer.

“We can scale to what the customer needs because in this day of age, a lot of what we create is customized for a specific market,” Nutis said. “They might have a need for 25 stores, and then go nationally for 14,000 stores. So we can do it for them in the most economical way possible.”

The printing capabilities of Nutis Visual Communications is second-to-none in the industry, and you can find Nutis’ work all across the United States and the entire world.

“We ship to Europe, the Middle East, Canada, South America and the islands,” Nutis said. “Where ever there’s a need for our print facility today, we can take care of that customer from the 1’s to the 100,000’s.”

Some people in the industry are focused on the dollars and cents that goes into plastic printing, but for Ira, it’s about helping the customers promote their brands and products in the most efficient and visually pleasing way possible.

“The satisfaction is not just seeing my product hanging up wherever I may walk around the world, “Ira Nutis said. “I see those pieces we printed meticulously, with love and care in our plant before it got to customers all across the globe. “I get satisfaction knowing each customer is promoting their products and selling their products with our help.”

If your company is looking to print point of purchase displays or signage, visit our contact page!

By | 2016-09-16T14:24:19-05:00 September 16th, 2016|blog|

Nutis Press: A Family Affair

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The Nutis Family has been setting the bar in the visual communications industry for nearly a century, not just in their hometown of Columbus, Ohio but nationally and internationally with brands that most people would recognize today.

The heart of Nutis lies within four generations of innovation and exemplary customer service, which has brought the company to the global scale that it is today.

“Back in the Ukraine, our family included printers and typesetters,” Nutis Visual Communication Production Manager Joey Nutis said. “When they came to America, they moved to Burlington, Vermont they were also printers there and eventually made their way to Columbus.”

Frank Nutis, the grandfather of Joey and Sam Nutis, brought printing back to the family in 1949 when he founded Nutis Press Inc. He led the company to new heights in the industry and served as the company’s CEO for more than 60 years.

“My grandfather carried the family tradition of being a printer and started his own company — Nutis Press. Eventually, my father got into the business, so did my brother, and so did I,” Joey said. “I’ve been a part of this business my entire life. Even from the time I was 12 years old in the summertime, I woke up early in the morning, walked to my grandfather’s house and then drove to work with him”

The backbone of Nutis is people who go above and beyond each day creating displays and storefronts in the company’s production facilities.

“The most important part of Nutis, first and foremost, is our team,” Sam said. “We wouldn’t be here without the people they make the entire operation possible. It’s not one single person.”

Many of Nutis’ employees have worked with the company for decades. The Nutis brothers not only grew up around the industry, but also the hard-working people who make the operation possible.

“We’re a family business our employees here are not just a number to us,” Sam said. “They are family and we wouldn’t be where we are today without the great people who have worked here over the years.”

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Nutis’ work force is second to none in the industry, and with great work comes great expectations.

“We deliver the utmost quality for printing, storefronts, and all of our displays, Also our service element is unparalleled. We are leaders in the service industries, especially on the storefront side of our business,” Sam said.

There’s no doubt that Nutis’ high standard of quality has attracted the attention of some of the most well-known brands in the world, which Sam says keeps the company motivated to be innovative in the visual communications industry.

“We treat brands with the upmost respect here,” Sam said. “A brand can come to Nutis and have high expectations. Your brand is as important to us as it is to you.

The versatility of Nutis’ printing capabilities is why clients continue to come back and continue to work with the company, and it’s no secret why.

“The most important thing to note is the vast capabilities our team has here,” Sam said. “We are proficient in printing, design, and electronics — so bring the whole POP package to our clients. We can do the structural, printing, and lighting. We can bring the whole entire storefront and in-store marketing package to our clients.”

Another aspect that clients love about Nutis is the flexibility and ability to adapt to the fast-pace, innovative industry of visual communications.

“When I started working here, the industry was at an interesting crossroads,” Joey said. “It transitioned to a short-run type of world. The run lengths kept getting smaller and smaller, and they got more and more customized. Our company had to keep moving to keep up with the industry’s pace. We purchased a variety of new digital printing equipment to stay on top of the industry.”

Nutis is always ahead of the curve and remains the leader in visual communications, not only in the United States, but also all over the world. However, for Sam and Joey, being ahead in the industry is more than just beating out the competition; it’s a family affair.

“It’s a legacy,” Sam said. “It’s 100 years of quality and service, and here’s to 100 more!”

By | 2016-09-14T18:21:35-05:00 September 14th, 2016|blog|

Nutis Named A Top 50 Pop Company For 2016

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Nutis Visual Communications Group has been recognized for the second year in a row by Creative Magazine as one of the top 50 point-of-purchase companies in the country.

“We are very pleased to receive this endorsement and recognition from one of the industry’s leading publications. It’s been invaluable and has helped introduce the Nutis brand to retailers, brand manufacturers and markets where we’ve not had exposure in the past,” said Sam Nutis, VP of Sales and Marketing.

Creative Magazine is one of the industry’s leading promotion and marketing publications. It is produced for retailers, merchandisers and brand manufacturers who manage promotional programs and who are searching for the latest merchandising solutions. Creative Magazine is a great resource for current industry  trends, new product development and launches, and marketing insights.

By | 2016-06-29T13:54:54-05:00 June 29th, 2016|blog|

Color Coordinated

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We are proud to be a G7 Master Facility — certified by Idealliance. This means we are capable of producing color to G7 specifications and that the color calibration process is common across all print technologies — litho, screen and digital. The G7 process also ensures that colors are balanced and have a shared visual appearance regardless of the technology or substrate used during the printing process.

Additionally, we have a Certified G7 Professional and a Color Management Professional — also certified by Idealliance® — who can certify the Nutis color process. Our in-house color experts maintain all color criteria and usage, and oversee every project printed to make sure your colors are consistent and correctly calibrated.

“Our quality control systems are an exceptional benefit for clients whose jobs are color-sensitive and need repeatable consistency,” stated Sam Shaffer, color management professional.

For instance, if a client has a job that needs to be reprinted a few months after the initial print run, there is no issue with precisely matching the coloration of your original project. Our system allows all computers and printers to speak to each other with little or no interruption. When you choose Nutis , you’ll always have consistency and quality on every project we print for you.

By | 2016-06-23T20:40:11-05:00 June 23rd, 2016|blog|

Why Point Of Purchase Matters

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Whether you have items for sale or on sale, merchandising tools such as point-of-purchase displays, signs and banners are certain to influence a shopper’s experience and ultimate buying decisions.

For retailers and brand manufacturers who are looking for the best ways to display their products, increase visibility and attract those consumers, point-of-purchase is by far the most effective promotional vehicle and a critical component of in-store marketing. Nutis is one of the industry’s premier providers of merchandising solutions for everything retail, including:

  • Temporary and permanent displays
  • LED panels and backlit light boxes
  • Metal, wood and acrylic displays
  • Interior, window and storefront environments
  • Large format digital and screen banners and signage.

To increase sales performance, it’s more important than ever for brand manufacturers to use point-of-purchase displays and signage to cut through the clutter and get their product heard above the visual noise.

  • According to Point of Purchase Advertising International (POPAI), nearly 76% of all purchase decisions are made while shopping in-store.
  • Of those, about 60% are impulse buys (purchases influenced by a product on display).

Our merchandising and design teams have a vast amount of experience helping our retail partners determine the best point-of-purchase and merchandising solutions.  We’re ready and able to help you position your products effectively within the environment in which they’re sold.

By | 2016-06-15T17:47:16-05:00 June 15th, 2016|blog|