About admin

This author has not yet filled in any details.
So far admin has created 31 blog entries.

P.O.P ART: Visual Communication

Let’s be clear from the outset. We are not talking about Roy Lichtenstein, the great pop culture artist, rather point-of-purchase design, the power of promotion and visual merchandising. At Nutis Press and Digico Imaging, we fully understand the importance of visual impact and its role in helping to connect your products with consumers.

Point-of-purchase is one of the keys to properly positioning any brand within a retail environment. Visual merchandising is vital to attracting customers. There should be a considerable amount of thought and planning put into each and every product promotion if you seek a positive outcome. There is nothing worse than having a great product supported by great price points, but the point-of-purchase strategy fails to capture the attention of consumers and motivate them to purchase your product.

We understand that the goal of any merchandising initiative is to increase product awareness and, ultimately, generate sales. But design and production is not all we can offer our clients.

We also are highly capable and experienced at helping you plan out your entire marketing strategy and yearly promotional calendar. This is what separates us from our competition. We take the time to understand your product and the environments in which it competes so the strategies and concepts we recommend are appealing, functional and will be effective in motivating consumers.

Nutis Visual Communications Group offers the highest level of creative services. From industrial, structural and graphic design to copywriting, marketing and strategic planning we can take any project from concept to completion.

By |2016-01-19T01:01:04-05:00January 19th, 2016|blog|

Can I Ask You Something?

Asking questions is in our DNA. It’s unavoidable. The purpose of asking questions is as much at the foundation of success as the lack of asking questions is at the foundation of failure.

Did you realize that we are actually introduced to “question conversation” before we can even talk? As infants, we are prompted by questions, in fact, starting virtually minutes after birth. We even speak to our pets in question format. It is always interesting how an infant (or a dog) gets excited when prompted by a question. It is how we unlock understandings about people and the world in which we all inhabit.

Anyone looking to advance their career should be asking a lot of questions. They open a person’s mind — yet can make them vulnerable, too. Asking relevant, fact-finding questions is how we grow, improve, analyze, create, invent, discover and learn.

When it comes to business, there is no such thing as too many questions — especially when making or losing money is at stake. A client will forgive you for asking too many questions, but they won’t forget if something goes wrong with the outcome of their project.

If asking questions is such an integral part of how we communicate, then why are some so reluctant to ask them? It almost seems counter intuitive. Many people refrain from asking because of fear and a long- standing misconception that they might appear to be inept, incompetent or at worse, stupid.

When you’re on the receiving end of questions, here are some things to consider. First, don’t assume the person’s questions are a product of anything other than the way his or her mind works. They are simply trying to learn, seek validity or get clarification.

Second, don’t be dismissive. Many questions are worth answering. Perhaps others may have the same question, but are hesitant to ask.

Third, be honest. If it is not a good time for questions, say so. Offer an alternative time that is convenient and that you can commit to. People will certainly be appreciative.

For the person asking, remember, there are times when answers may not be much more than someone else’s opinion. Asking questions and obtaining answers should never take the place of doing your own research for what initially prompted the question. Getting answers from others doesn’t absolve you from your personal responsibility to separate fact from fiction or opinion, but is does give you the ammunition to know the difference.

At the Nutis Visual Communications Group, it’s our job to ask our clients lots of questions. It helps reduce the likelihood of miscommunication and avoid costly mistakes.

Any questions?

By |2015-12-20T09:00:36-05:00December 20th, 2015|blog|


Technology and sophistication of equipment has transformed our industry more in the past 10 years than it has in any period since Nutis opened its doors in 1949.

Recently, we installed Panotec’s Box On DemandTM, which allows us to manufacture, in house, a variety of box sizes and configurations. Our expanding client roster – of national and international brands – require a tremendous amount of shipping throughout the year.

“Because of the varying box sizes and the number of locations we ship too, using the right box is an important factor in controlling costs for our clients,” said Joey Nutis, Vice President Print Production and Capital Acquisitions. “Box on Demand gives us that flexibility.”

With this incredible technology, we can produce a multitude of sizes up to 98” wide at speeds of five boxes per minute. The automatic feeding component provides faster box processing and assembly. Other benefits include:

  • Saves warehouse space
  • Eliminates need for expensive inventory
  • Uses sturdy unconverted corrugated sheets
  • Offers more efficient packing services
  • Reduces labor costs and manpower

Nutis Visual Communications Group is a leading national provider of large format printing, point-of-purchase and visual merchandising solutions for everything retail. Located in Columbus, Ohio, our experienced custom design teams are how we help retailers and brand manufacturers connect their products with consumers.

By |2015-12-09T10:07:27-05:00December 9th, 2015|blog|

The Power of Two

Nutis Press and Digico Imaging merge websites.

Recently, Nutis Visual Communications Group – Nutis Press and Digico Imaging – made a strategic decision to merge their websites. Since the companies work closely with one another on many projects, it made business sense to combine sites because it will give current and future clients a complete overview of their combined capabilities.

“This gives us a tremendous opportunity to show clients immediately the breadth and scope of Nutis and Digico,” said Sam Nutis, Vice President and Director of Sales. “Now when we call on clients, we can sell the combined power of two companies. The change allows us to better cross-sell our product lines and offer an additional benefit to all clients.”

The site is new and improved. It was launched in September 2015 and is highly informative and easier to navigate. Clients can upload their production files using convenient FTP links. Simply choose which company you are sending the files to and follow the prompts. Additionally, clients can access their eCommerce account and place an  order quickly and efficiently.

Nutis’ primary focus is print – litho, digital and screen – and the durable paper-based displays and signage. Nutis is a leading national provider of large-format printing. Digico specialty is in designing and producing temporary and permanent displays, light boxes, lighting systems, interior and storefront environments, wall coverings, wallpaper and metal and wood fabrications.

Our extensive experience across many retail sectors for more than 65 years gives us confidence that we can provide the best-of-class point-of-purchase and visual merchandising solutions available in the marketplace. From concept to completion, our capabilities are limitless.

By |2015-11-05T12:09:45-05:00November 5th, 2015|blog|

Images + Color + Words = Visual Communication


It’s an age-old argument. Which do you think is more powerful: words or images?

In the retail world, it may very well be images. And while words and images do indeed reinforce one another, a great image doesn’t necessarily require words to convey the message. However when used in tandem, words and images do the best job of educating us about products, engaging our emotions and influencing our buying decisions.

Consider the fact that if 90% of us are visual learners, it stands to reason that brand manufacturers should use images – the right images – for the greatest visual impact when connecting their products with consumers.

It’s trite and it’s been heard hundreds of times, but it’s true: “A picture is worth a thousand words.”

Which has the greatest visual impact and communicates more effectively? An image of a couple in a romantic setting enjoying their favorite beverage – or just a photo of a beverage bottle with the headline: “Enjoy the Moment”? Actually, both work individually if the image is right. However, when used together the message is stronger and more succinct.

International road signs are another example of effective visual communication. No matter what country you’re in or what language you speak, the symbols, colors and meaning – for the most part – are universally understood. Imagine how difficult it would be to signal a dangerous curve in the road ahead using only words native to that country. In contrast, by using internationally accepted-images, the driver is quickly alerted to the severity of the curve and can know instantly what to do.

In much the same way, the use of relevant images to communicate in the retail world is essential. Regardless of the product or the setting, it’s been proven time and again that adding an attention-grabbing element to any product promotion increases visual impact, triggers consumer emotions and influences buying decisions.

But be advised, you need the right image to communicate effectively.

One of the reasons people respond to images is that they resonate on a personal or emotional level. Make sure your images are relevant to the products you’re promoting. If there is even the slightest disconnect, it could negatively impact the success of the promotion.

In addition to selecting the right images, color choice is equally important. Why does color matter? Like visual images, color elicits certain emotions and responses. The use of color is a major form of nonverbal communication for retailers. Nearly 60% of the time, people will decide if they’re attracted or not to a message based on color alone. Research also tells us that color can potentially increase brand recognition by up to 80%.

So, never underestimate the power of color.

The next time you are strategizing about merchandising a product or service, be aware of the importance of using captivating images and color for the greatest visual impact.

Written by Barry Eisenman, Marketing Strategist at Nutis Visual Communications Group.

By |2015-09-03T11:37:37-04:00September 3rd, 2015|blog|

8 Steps In Creating Your Visual Brand

Our industry, point of purchase display, is archaic. If you look through various websites within the industry, you will find sites that look old fashioned and are all very similar. There are no real differentiators or “wow factors” between the sites, other than the logos.

For the past four months, we have been redesigning our website to stand out amongst the competition while creating a more visual brand.

The one component we have always liked is the color scheme in our logo. We made the bright colors the foundation of our new site (which just launched) to show the visual impact of our services.

The foundation of our 2015 marketing efforts and our new site design is to make our brand visual. Below, we have outlined 8 steps to help you get more people to recognize your brand.

1. Tie Colors Together

The color associated with your logo should play an integral part in your overall marketing efforts and the feel of your brand.

If you think of Target, there is a reason why they continuously associate the color red into their commercials. Lo and behold, when you go into a Target store, they have red shopping carts and red aisle displays.

Your color scheme should stay consistent not only throughout your website, but also in all other visual components of your brand. This will make it easier for the consumer to identify with you.

2. Slogan

Everyone is talking about Arby’s “We have the Meat” tagline at the end of their commercial spots. The voice is as memorable as the slogan.

When a slogan ties back to your brand in an unforgettable fashion, it will help make your company become more visually memorable.

The slogan should end up tying back to the logo, which will trigger a memory of the color scheme. It is easy to see how the different components of marketing all intertwine.

3. Crisp Graphics

“Good design is obvious. Great design is transparent.”

The aforementioned quote, by Joe Sparano, a well-known designer, continues to gain relevance, as there are more and more outlets where you can share marketing messages.

Graphics play a crucial role in the perception of your brand. From your website, to social channels, to television spots, to your storefront location, your graphics determine how consumers will view your brand.

You had better make sure they are stunning; otherwise, people will view your company as less than stellar.

4. Reviews

Your client can give an awesome review to your customer service manager over the phone, but the fact of the matter is that reviews need to be posted online in order to draw the masses.

If you have amazing reviews across Google+, Yelp and other online rating outlets, your brand will visually come across as reputable and great in customer service.

According to Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations.

The only way for people to see the reviews visually is implementing an online reputation strategy.

5. Video Content

There is an old saying that a picture is worth a thousand words. If that is the case, videos are worth well over a million.

There is nothing more visual than seeing the personality of your brand shine through video.

It is well worth the investment to hire a professional to write out a script and film with high quality HD footage to tell your company’s story. This will instantly differentiate you amongst your rivals.

To take it a step further, if your customers or clients agree to record video testimonials, this can provide an amazing visual representation of what your customers think of your brand.

Forrester Research found that your content is 50 times more likely to make it to the first page of Google results if it includes video.

6. Simplicity

In 2015, you will notice that a popular trend amongst websites is simplicity.

Just look at They completely redesigned their site to add more white throughout the background of the site. This allows for their content, imagery and videos to shine. stated in a press release regarding the redesign, “Our goal is simple: Make what matters most to you easily accessible the moment you want it, wherever you are.”

The responsive and simple design is the wave of the future. Your brand needs to ask the hard but important question: “Is there too much clutter?” If the answer is yes, it is time to go back to the drawing board.

7. Creative Content

Earlier in the article, we referenced how there are so many marketing outlets through which to share your messaging. Consistency is important to aligning your overall message.

One of the best ways to make your brand more visual is by creating clever content. If you make a post on Facebook and boost it for $5.00, your company can reach its target audience, garner amazing interaction while increasing brand awareness, and drive traffic back to your site.

In order to generate amazing interaction, you need to come up with creative content. This can easily be shared across your social channels and keep your brand top of mind.

Conduct A vs. B testing to see which message resonates best with your audience.

8. Have Fun

There is too much stuffiness in the corporate world. Consumers tend to favor brands that portray a humorous personality.

David Ogilvy was famously quoted saying, “The best ideas come as jokes. Make your thinking as funny as possible.”

Think outside of the box and make your brand visually stunning with a marketing message that will make your consumers smile.


Barry Eisenman, Creative Director at Nutis, contributed content to this article.

By |2015-07-24T20:09:34-04:00July 24th, 2015|blog|

Visual Merchandising Influences the Sale

The reason why visual messaging has such impact is because it is the most direct line of communication from the product to the person. It establishes the relationship with the consumer and ultimately drives the sale. That’s why external and internal merchandising strategies should be part of every product promotion.

Visual merchandising (or visual communication merchandising) can include point-of-purchase displays, signage, window displays, aisle displays, light boxes and similar promotional materials. Using this merchandising strategy creates a way to convey a positive image of your product and capture the attention and interest of the consumer – beginning well before the consumer enters the store. That is why it’s essential for retailers to pay attention to their exterior environment. What are you displaying that will grab the attention of and motivate the consumer to be a buyer, not just a window shopper?

What does your exterior say? Window displays, banners, posters and other exterior merchandising materials also have a dramatic effect on consumers – especially impulse buyers. It’s an opportunity to engage consumers by promoting a specific product, targeting drive-by or walking traffic who otherwise would not be aware of the product’s availability.

This is effective throughout the year, but can be used for added impact during special promotions and for holiday displays. Nutis can offer you ideas that will work in conjunction with your other promotional efforts to create a complete merchandising system.

By |2015-07-20T12:53:05-04:00July 20th, 2015|blog|

2015 A Year of Change for Nutis

As print technology continues to evolve and the industry becomes more competitive, brand manufacturers and retailers will expect more innovative and unique ways to promote and display their products. Shelf space is like prime real estate – it’s difficult to find and expensive to maintain. Product duplication is abundant. Getting a consumer to buy “your” brand is both an art and a science. How do you make sure your brand gets noticed and your promotional message strikes a chord with consumers? How do you visually stand out in a crowd?

The same principle applies to Nutis. When you run a company, your primary focus is always on your clients – the foundation of your survival. Often, we forget about our own image. This epiphany forced Nutis to begin evaluating its own image and its presence in the marketplace. The result? For starters, it became obvious that our existing logo was fatigued, dated and not memorable. It was not visually communicating the best message to our clients and prospects. However, we discovered that an entirely new logo was not necessary. Rather it needed to be brighter, bolder and more reflective of what Nutis is.

At the same time, we changed our tagline (to: “Print. Point-of-Purchase. Displays.”) to more precisely define what Nutis does.

In addition to redesigning our logo, we also felt it was time to give our marketing materials and website a new look.

Currently, we are working on enhancing and increasing our website’s functionality by adding a few more bells and whistles. This will help us to better communicate and interact with our clients, suppliers and prospects.

We also are testing PPC campaigns and other marketing methodologies in an effort to expand the company’s reach beyond our current footprint and client roster.

As a client or potential client, we can’t wait for you to see all that the new website offers.

More importantly, we can’t wait to help you sell, sell, sell!

By |2015-05-21T20:35:47-04:00May 21st, 2015|blog|

The Case for In-Store Merchandising

Retailers understand that consumers are more heavily affected by in-store sales and promotional messages – signage, displays and banners – than by external messages such as social media, radio and TV. In fact, based on studies by retail research associations, nearly 70% of in-store purchases and more than 50% of impulse buying decisions are directly influenced by promotional materials in the store.

Our retail merchandising experts and designers keep up with industry trends in the sectors we serve. What we’re observing in the marketplace is a greater use and need for point-of-purchase because of product competition and shelf space limitations. No matter what type of retail store you have, and no matter what type of product you’re promoting, point-of-purchase display marketing will definitely have a tremendous impact on consumer buying decisions.

So, if you’re introducing a new product…or featuring or liquidating a product… point-of-purchase displays are ideal for capturing the immediate attention of consumers, generating product awareness and increasing sales.

Because of our expertise in the retail merchandising industry we were recently named to Creative Magazine’s “Top 50 P.O.P. Display Companies” for 2015.

As our client, whether you already have a concept in mind or just a rough sketch in hand, you’ll have full access to our design, prototype and production teams. They can take any idea from concept to completion. If your project is finished and file ready, contact your customer service representative and upload your files to begin the production process.

By |2015-05-21T20:31:50-04:00May 21st, 2015|blog|

Global Shop 2015 – Nutis Showcases its Visually Impactful P.O.P.

Nutis Visual Communications Group was an exhibitor at Global Shop 2015, which took place in late March at Mandalay Bay in Las Vegas.

Global Shop is the world’s largest retail point-of-purchase and merchandising trade show. It attracts national and global brands and gives them an opportunity to shop for new merchandising and point-of-purchase ideas for future product promotion. The exhibitors featured many new and exciting prototype displays and lighting systems using a variety of material, colors and shapes to pique the interest of attendees.

The show also gave Nutis a chance to unveil our new display and lighting concepts for retailers.

“This year’s show was bigger and better than ever,” said Sam Nutis, National Accounts Director. “We saw many familiar faces – clients, suppliers, strategic partners and fellow exhibitors. We also met many new companies whose needs – and our capabilities – showed great synergy and would be a superb fit for any project.”

In addition to the valuable interaction with clients, being an exhibitor gave Nutis the opportunity to showcase our strengths and motivates us to develop intriguing new concepts, expand our footprint, remain competitive and stay relevant in the retail world.

By |2015-05-21T20:23:56-04:00May 21st, 2015|blog|