Enterprise Joins The Hollywood Lights

Here’s a puzzle for you: How do you use the same buses to represent three different branches of a company at separate times? How do you make it attention grabbing so it can compete with all of the other commotion that is occurring at the second busiest airport in the country? How do you get it done in two months?

We’ve got this one.

Enterprise sought us out to develop a video display in the shuttles that bus passengers from LAX International Airport to their car rental facilities. They have three different branches of their company: Enterprise, Alamo, and National, and they wanted to use the same buses and switch between logos depending on which location they were bringing passengers to. These logos needed to be visible in the daylight and completed in two months.

Our team engineered a simple, elegant structure to display the LED video panels. In order to be seen in the daylight, incredibly bright Hi Resolution LED video panels were installed. We programmed the displays to change between logos depending on when the bus was being used for the respective branches.

We flew out to California to personally install the video panels and position the brand logos in high visibility areas on the shuttles. Being present for the installation allowed us to make sure everything operated correctly.

Ultimately, the installation of video panels allowed our client to use the same buses for all three branches of their company, which resulted in saving money for them because they had to service and maintain fewer buses.

Need a custom lighting solution that’s outside of the box? Visit us at

By |2019-02-20T12:30:09-05:00February 20th, 2019|Uncategorized|

Color Fills In The Blanks At Nationwide Children’s Hospital

Colors can often impact how you’re feeling. When they’re muted or soft, it can leave you feeling calm or relaxed. When they’re bright and lively, it can lift your spirits. Depending on your goal, colors can help dictate how your customers will feel when they enter your space or encounter your brand.

Nationwide Children’s Hospital wanted the colors in their environment to reflect who they serve: children. Their vision was to have an atmosphere that was inviting and unlike the traditional hospital setting. Incorporating vibrant, bright colors could transform the space into a home away from home for patients and their family members.

Before the painting and installations, the walls were uniform. There wasn’t much differentiation in the atmosphere from wing to wing and it the graphics and colors didn’t take advantage of the vast space available.

Our plan was to design hundreds of custom graphics to display throughout the highly populated areas of the hospital. These specialized graphics were created and installed quickly throughout the installation process. We paid close attention to detail to ensure graphics and figures were as special as the patients who would see them.

The end result was warm, inviting colors projecting off of the walls and illuminating the space, creating a whimsical and welcoming environment for all who enter. The installations could transport kids to another world—if only for a moment, and help them feel like a kid again.

Interested in seeing how Nutis can color your world? Contact us at



By |2019-01-16T12:05:09-05:00January 16th, 2019|blog|

Here’s How Our Holiday Displays Put Santa’s Workshop to Shame

It’s the age-old debate that has divided households and come between friendships for decades: when is the appropriate time to start listening to Christmas music? Is November too early? Should you wait until after Thanksgiving? At Nutis, the Jingle Bells start much earlier, like mid-summer earlier. Talk about Christmas in July!

Producing large-scale, elaborate holiday displays can take several months to perfect and execute. There are many steps to the production process, which is why we start so early.

Clients generally reach out to us with their vision for their holiday display. Our best advice to clients? Provide us with as many details as possible! This way we know we’re capturing what they’re envisioning. In this stage, we grasp what the client is looking for and how we can physically make it a reality.

Once we know what the final product is going to be, we provide prototypes of the design. This is where we also play around with which materials and substrates we’ll use in the displays. If a client is local, we meet with them in person so they can physically experience the samples of each material. When a client isn’t local, we ship them samples and discuss the options over the phone so they can still experience the materials before they make a decision.

An important part of our process is how we provide clients with a tangible example of what we’re creating. We utilize digital proofs and physical prototypes to make the reality of their display come to life on a smaller scale before we enter into the mass production stage.

With this many steps in the approval process, there can be a lot of back-and-forth, which is why we encourage so much lead-time. We really want to capture our client’s vision before the holiday season hits.

If you feel like you’re behind the curve in reaching out for help with your holiday display, don’t fret. Just the other day, we had a client who needed Christmas trees produced for five different locations. In a matter of a few hours, we engineered a solution to meet their needs.

In addition to creating these displays with a variety of techniques–3-D printing, foam sculpting, molding, laser cutting, and printing–we have the ability to fully install the entire project. You might call it a Christmas miracle; we just call it our day job.



By |2018-12-19T10:19:07-05:00December 19th, 2018|blog|

See How Effective Signage Transformed AAA Ohio Auto Club

Good signage should grab your attention, make a memorable first impression, and draw people into your store. But signage can do much, much more than just sell a product or service—they can educate your customers as well, and that goes a long way to converting leads into sales.

AAA Ohio Auto Club is a great example of how effective signage can fulfill several business objectives in one fell swoop. AAA needed to educate customers about its membership levels and the services they offer. With new brand guidelines, our challenge was tell a story through the display of their seven business lines rather than simply listing them out to customers.

We wanted to create a display that was as informative as it was eye-catching. To accomplish this, our team produced a custom brand wall package. The installation clearly featured all seven of their business lines and embodied the spirit of travel and exploration through our use of non-glare clear acrylic stand-offs over a textured wall covering. To draw attention to the tagline, we created a dimensional AAA logo.

The specialized design utilized a wide variety of materials for maximum impact. As customers walk into the space, the cohesive display draws their attention to all of AAA’s business lines and educates them about membership and services.

Best of all, the impressive display was fabricated and installed in just a short time period so that AAA could immediately begin using it in their sales process.

Would you like to learn more about how Nutis can transform your space with effective signage? Contact us at

By |2018-11-16T10:34:37-05:00November 16th, 2018|Uncategorized|

How to Make Your POP Pop!

Is your point-of-purchase display lacking some oomph? Zip? Pep? Pizzazz? More importantly, is it not driving sales? A purchase is the whole point, and your POP display should help guide consumers toward making a purchase, even if it doesn’t happen immediately. A POP display can be just as effective at introducing consumers to new products, increasing awareness of your brand, and promoting engagement on social media.

When you’re thinking about how to create a POP display that accomplishes your business objectives, these three steps will get you started.

Who are you talking to?

Will the people who see your POP display already know about your brand? Or will they be meeting you for the very first time? Are you talking to people who are busy or people who have a little more time to engage with your display? What are they looking for from your product? The answers to these questions, and others, will help you to answer this question…

What story are you telling?

Once you know who you’re talking to and what they need, you can position your product as the answer that makes their lives easier or healthier or more enjoyable or whatever benefit your product provides. Your display should make that benefit very clear. Let’s say you’re selling a healthy snack alternative. Your display needs to convey a story that helps consumers understand that this isn’t just another impulse buy to satisfy a sweet tooth. Use large photos that feature the quality ingredients. Or show the faces of the people behind the product. Or use bold copy to highlight certifications like all-natural or organic or non-GMO.

Is your story true to your brand?

A point-of-purchase display is an excellent way to increase awareness and strengthen your brand. If a consumer sees your display one day and sees your billboard the next but doesn’t connect the two, you’ve missed a chance to make a real impact. Be sure your POP display is consistent with all of your other marketing efforts.

Are your POP displays not generating results? With nearly 70 years of experience, Nutis is a trusted partner in creating point-of-purchase displays that not only look great, but help drive sales too. Click here to learn more or contact us.

By |2018-10-19T10:37:10-04:00October 19th, 2018|Uncategorized|

A Good Sign: How to Make Your Product Stand Out

Whether you’re trying to get people inside your store, promote a sale, or advertise a new product, you need to capture your audience’s attention. You may think that your product is good enough to do all the talking. But with a seemingly unlimited number of brands vying for limited amount of attention, you’ll need to do more than let the product speak for itself. A good sign is a great way to help you cut through the clutter and differentiate your product from the competition.

Colors & Textures

While you don’t want to distract your audience from the message, a bold color or unique texture can help your sign stand out. Materials like wood, metal, and acrylic make great textures for signs. Just be sure you don’t overdo it with a haphazard mix of colors and textures.

Shapes & Lighting

Your sign doesn’t have to be a square. Make your sign less boring and more interesting by thinking outside the box. Bonus points if it’s 3D. And adding lighting is a surefire way to ensure no one will miss your sign.

Location & Size

The location and size of your sign is crucial to people seeing it and paying attention to it. If it’s too low or too high, people may not see it. If it’s too small, people may not notice, and if it’s too big, people may be annoyed.

Do you need help creating a sign that checks all the boxes? Nutis is your partner in creating signage where the medium is as strong as the message. With nearly 70 years of experience, Nutis provides full-service print, point-of-purchase, and visual merchandising solutions. Click here to learn more or contact us.

By |2018-10-02T15:56:16-04:00October 5th, 2018|blog|

Have You Seen The Light?

Nothing can make or break a retail environment like lighting. Too dark, too light—bad lighting is obvious the minute you walk through the door. Here are three things to keep in mind when thinking about the lighting in your space.

The Brand Is Everything

Yes, even lighting can be on brand. Think of how lighting contributes to a brand the next time you walk into Hollister compared to, say, Kmart. What is your brand’s aesthetic? Should the lighting be diffuse or bright? What should be accented? Make sure the lighting decisions you make strengthen your brand, not weaken it.

Take Your Temperature

Is your store warm and inviting? Or cool and hip? Color temperature is a giant part of how your environment feels. A warm color palette sends a completely different message than a cool palette. What message are you trying to send?

Layer Up, Or Don’t

As any fashionista will tell you, a keen eye for layering and accents is key. Same goes for lighting. Too many accents and you’ll distract. Not enough layering and you’ll leave your customers out in the cold. Think about how every layer and every accent is working together to create the perfect ensemble.

Nutis provides innovative lighting and display technologies. Our team is highly experienced in designing creative solutions to fit any need or space. Learn more.

By |2018-09-17T16:01:42-04:00September 17th, 2018|Uncategorized|

Is Your Storefront Working for You or Against You?

You only get one chance to make a first impression, and for retail stores, that chance comes and goes before the customer even walks through the door.

First impressions are won or lost with storefront design. If you want to get customers through the door, and do so happily, your storefront needs to make an unforgettable impression.

But capturing the attention of customers is only part of what a good storefront does. It also communicates your unique brand and lets customers know what you’re about and what they should expect.

Here are four things to think about when designing a storefront that gets the job done.

Be Seen

You can’t make a good first impression if you never make an impression to begin with. From innovative display technologies to custom lighting solutions, there are countless strategies to get your store noticed by passersby. But with countless options comes countless ways to go wrong, which brings us to our next tip.

Be Welcoming


Sure, that’s one way to get noticed. But is it the right way? Well-designed storefronts are friendly and welcoming, not aggressive. No one wants to be yelled at as they walk in. Instead, craft your messaging to make your customer smile and think, “Hey, that place looks cool. Let’s check it out.”

Be Intriguing

You should definitely showcase your products in your window displays. But don’t play your ace just yet. Use your storefront to pique interest, but save your “wow” pieces for inside. You’ve intrigued your customer, and now you have to pay it off when they walk in. If you do so, you’ll form an immediate connection.

Be Consistent

Your storefront never clocks out or goes on vacation. It’s always there, reinforcing your brand—or weakening it. Be sure that it’s consistent with all of your other branding efforts. Customers have very likely already checked out your online presence, so your storefront should feel familiar. If it looks nothing like your online image, it will create a disconnect that dilutes your brand recognition.

Nutis provides full-service solutions that help businesses elevate their visual impact and customer engagement. Our storefront designers are highly experienced in crafting creative solutions that can be customized to fit any need and any space. Click here to learn more.

By |2018-08-31T11:46:26-04:00September 3rd, 2018|blog|

New Video: The Nutis Core Philosophy

The heart of Nutis lies within four generations of innovation and exemplary customer service, which has brought the company to the global scale that it is today. The backbone of Nutis is people who go above and beyond each day creating displays and storefronts in the company’s production facilities.

We decided to capture the Nutis story on video.

Along with interviews from Sam Nutis and Joey Nutis, David George, the Chief Financial Officer, talks about what makes Nutis Visual Communications a special place. “The transactions with individuals at every level, with our employees, suppliers and our customers is second to none. We believe strongly that we’d much rather transact with friends and others believe this also.”

In addition to the three interviews, we captured Nutis associates working on projects at our production facility, to showcase what happens at Nutis’ headquarters on a typical business day.

We hope you enjoy the video!

By |2016-10-30T19:56:01-04:00October 30th, 2016|blog|

Printing on Plastic – A Global Retail Impact

Have you ever walked through your local mall and wondered how each store has beautiful displays inside and outside? That’s the work of high-quality plastic printing, which Nutis Visual Communications Group has perfected over the past half-century. And it’s not only in the United States, but all over the world and in different languages as well.

Flexibility in plastic printing is what really sets the Nutis Visual Communications Group apart from competitors in the visual communications industry. The plastic printing capabilities at Nutis covers three different areas — screen printing, UV lithography and digital printing.

“With our capabilities with screen, UV litho and digital, there are very few plastics that we can’t print on, finish and die cut,” said Ira Nutis, the Owner/CEO at Nutis.

Nutis Visual Communications Group can screen print any plastic from 10 to 60 point styrene, UV litho print 10 to 30 point styrene and digitally print from 10 to 60 point styrene.

The different styrene points means that the Nutis Visual Communications Group can make extremely large plastic displays and scale for the client’s needs. When a brand turns to Nutis, they have all of their printing capabilities under one roof, which means not having to worry about dealing with multiple vendors.

“Basically, what it does for us is offer the most economical way for our customers to print their promotional displays,” Ira Nutis said. “We have three different ways to print on the same material for our customers depending on the quantity, the size and the look.”

Not only does each plastic printing method allows Nutis Visual Communications Group to offer the most cost effective product, but also it allows them to scale the process to meet the quantitative needs of any customer.

“We can scale to what the customer needs because in this day of age, a lot of what we create is customized for a specific market,” Nutis said. “They might have a need for 25 stores, and then go nationally for 14,000 stores. So we can do it for them in the most economical way possible.”

The printing capabilities of Nutis Visual Communications is second-to-none in the industry, and you can find Nutis’ work all across the United States and the entire world.

“We ship to Europe, the Middle East, Canada, South America and the islands,” Nutis said. “Where ever there’s a need for our print facility today, we can take care of that customer from the 1’s to the 100,000’s.”

Some people in the industry are focused on the dollars and cents that goes into plastic printing, but for Ira, it’s about helping the customers promote their brands and products in the most efficient and visually pleasing way possible.

“The satisfaction is not just seeing my product hanging up wherever I may walk around the world, “Ira Nutis said. “I see those pieces we printed meticulously, with love and care in our plant before it got to customers all across the globe. “I get satisfaction knowing each customer is promoting their products and selling their products with our help.”

If your company is looking to print point of purchase displays or signage, visit our contact page!

By |2016-09-16T14:24:19-04:00September 16th, 2016|blog|