Nothing can make or break a retail environment like lighting. Too dark, too light—bad lighting is obvious the minute you walk through the door. Here are three things to keep in mind when thinking about the lighting in your space.
The Brand Is Everything
Yes, even lighting can be on brand. Think of how lighting contributes to a brand the next time you walk into Hollister compared to, say, Kmart. What is your brand’s aesthetic? Should the lighting be diffuse or bright? What should be accented? Make sure the lighting decisions you make strengthen your brand, not weaken it.
Take Your Temperature
Is your store warm and inviting? Or cool and hip? Color temperature is a giant part of how your environment feels. A warm color palette sends a completely different message than a cool palette. What message are you trying to send?
Layer Up, Or Don’t
As any fashionista will tell you, a keen eye for layering and accents is key. Same goes for lighting. Too many accents and you’ll distract. Not enough layering and you’ll leave your customers out in the cold. Think about how every layer and every accent is working together to create the perfect ensemble.
Nutis provides innovative lighting and display technologies. Our team is highly experienced in designing creative solutions to fit any need or space. Learn more.