Monthly Archives: May 2015

2015 A Year of Change for Nutis

As print technology continues to evolve and the industry becomes more competitive, brand manufacturers and retailers will expect more innovative and unique ways to promote and display their products. Shelf space is like prime real estate – it’s difficult to find and expensive to maintain. Product duplication is abundant. Getting a consumer to buy “your” brand is both an art and a science. How do you make sure your brand gets noticed and your promotional message strikes a chord with consumers? How do you visually stand out in a crowd?

The same principle applies to Nutis. When you run a company, your primary focus is always on your clients – the foundation of your survival. Often, we forget about our own image. This epiphany forced Nutis to begin evaluating its own image and its presence in the marketplace. The result? For starters, it became obvious that our existing logo was fatigued, dated and not memorable. It was not visually communicating the best message to our clients and prospects. However, we discovered that an entirely new logo was not necessary. Rather it needed to be brighter, bolder and more reflective of what Nutis is.

At the same time, we changed our tagline (to: “Print. Point-of-Purchase. Displays.”) to more precisely define what Nutis does.

In addition to redesigning our logo, we also felt it was time to give our marketing materials and website a new look.

Currently, we are working on enhancing and increasing our website’s functionality by adding a few more bells and whistles. This will help us to better communicate and interact with our clients, suppliers and prospects.

We also are testing PPC campaigns and other marketing methodologies in an effort to expand the company’s reach beyond our current footprint and client roster.

As a client or potential client, we can’t wait for you to see all that the new website offers.

More importantly, we can’t wait to help you sell, sell, sell!

By |2015-05-21T20:35:47-04:00May 21st, 2015|blog|

The Case for In-Store Merchandising

Retailers understand that consumers are more heavily affected by in-store sales and promotional messages – signage, displays and banners – than by external messages such as social media, radio and TV. In fact, based on studies by retail research associations, nearly 70% of in-store purchases and more than 50% of impulse buying decisions are directly influenced by promotional materials in the store.

Our retail merchandising experts and designers keep up with industry trends in the sectors we serve. What we’re observing in the marketplace is a greater use and need for point-of-purchase because of product competition and shelf space limitations. No matter what type of retail store you have, and no matter what type of product you’re promoting, point-of-purchase display marketing will definitely have a tremendous impact on consumer buying decisions.

So, if you’re introducing a new product…or featuring or liquidating a product… point-of-purchase displays are ideal for capturing the immediate attention of consumers, generating product awareness and increasing sales.

Because of our expertise in the retail merchandising industry we were recently named to Creative Magazine’s “Top 50 P.O.P. Display Companies” for 2015.

As our client, whether you already have a concept in mind or just a rough sketch in hand, you’ll have full access to our design, prototype and production teams. They can take any idea from concept to completion. If your project is finished and file ready, contact your customer service representative and upload your files to begin the production process.

By |2015-05-21T20:31:50-04:00May 21st, 2015|blog|

Global Shop 2015 – Nutis Showcases its Visually Impactful P.O.P.

Nutis Visual Communications Group was an exhibitor at Global Shop 2015, which took place in late March at Mandalay Bay in Las Vegas.

Global Shop is the world’s largest retail point-of-purchase and merchandising trade show. It attracts national and global brands and gives them an opportunity to shop for new merchandising and point-of-purchase ideas for future product promotion. The exhibitors featured many new and exciting prototype displays and lighting systems using a variety of material, colors and shapes to pique the interest of attendees.

The show also gave Nutis a chance to unveil our new display and lighting concepts for retailers.

“This year’s show was bigger and better than ever,” said Sam Nutis, National Accounts Director. “We saw many familiar faces – clients, suppliers, strategic partners and fellow exhibitors. We also met many new companies whose needs – and our capabilities – showed great synergy and would be a superb fit for any project.”

In addition to the valuable interaction with clients, being an exhibitor gave Nutis the opportunity to showcase our strengths and motivates us to develop intriguing new concepts, expand our footprint, remain competitive and stay relevant in the retail world.

By |2015-05-21T20:23:56-04:00May 21st, 2015|blog|